The right listeners
Ace Branding focuses on influential shows within your industry, so your voice reaches engaged listeners who value your expertise, rather than a general audience that may never buy.
Podcast tours
Podcast tours for entrepreneurs, founders, and thought leaders
Last updated: November 2026
A podcast tour is a planned series of guest appearances on shows whose listeners match your audience, so you can share your expertise with people already inclined to care.
Ace Branding's Niche Targeted Podcast Tour starts with a strategy session with its head of podcasting, who builds a tour map of shows aligned with your brand and message. Ace Branding reports a podcast reach of 100M+ and relationships with thousands of podcast hosts.
Are podcast tours worth it for entrepreneurs?
Podcast tours are worth it when you have expertise to teach and your buyers listen to podcasts in your niche. A long conversation lets listeners hear how you think, which builds trust faster than a short quote. Each episode is also content you can share. They are less useful if your audience is not reachable through podcasts at all.
How an Ace Branding podcast tour works
Book your podcast tour
Choose a podcast tour on its own or as part of a package after your free consultation.
Strategy session with the head of podcasting
You share your story, expertise, audience, and goals so the tour can be built around them.
A tour map of aligned shows
Based on that call, a tour map is created of podcasts that fit your brand, message, and niche.
Record, share, repeat
You appear as a guest, then share each episode with your own audience and prospects.
Why niche shows beat big audiences
Room to go deep
Podcasts give thought leaders time to explain ideas, tell stories, and answer questions. That depth is hard to get from a short article or a TV segment.
Conversations that compound
Ace Branding describes the goal as turning your insights into impactful conversations that drive growth and recognition. Each episode adds to what people find when they search for you.
Combining podcasts with press and TV
Published press features give podcast hosts a reason to book you, and a podcast tour gives you stories to tell on regional TV. Thought leaders often lead with podcasts; see thought leader PR or the main PR for entrepreneurs guide.
Common questions
See all 48 questionsWhat happens after I book a podcast tour?
Onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they build a tour map of podcasts that fit your niche, brand, and message. The service is designed to place you on influential shows in your industry whose listeners already value your kind of expertise.
How should I prepare for my editorial interview?
Come with your story, your audience, and the topics you want to be known for. Ace Branding asks clients to complete a press questionnaire, which takes about six minutes, before scheduling a live interview, and it provides an interview prep video. Concrete examples, lessons, and numbers you are comfortable sharing make the strongest drafts.
Is Ace Branding a good fit for thought leaders?
Yes, thought leaders are a core audience. Experts who want their ideas taken seriously benefit from coverage they can point to when someone searches their name. Ace Branding founder Luke Hessler has had his own story featured in Forbes, Yahoo Finance, and IBTimes, and has spoken to audiences as large as 10,000 people.
Does PR work for both consumer brands and professional services?
Ace Branding's named clients cover a wide range, from a jeweler (Haimov Jewelers) and a tire brand (Ozzy Tyres) to a real estate group (The Mitten Real Estate Group) and a law firm (The Founders Law). What matters most is that you have a story worth telling and an audience that researches before it buys.
What is included in a digital PR package?
Ace Branding's services fall into four areas: guaranteed publishing in major media, niche targeted podcast tours, regional TV appearances, and Reputation to Revenue consulting. A package combines the pieces that fit your goals. Exact contents and prices are not published, so the free consultation is where scope and price are agreed.
How do I get started with Ace Branding?
Start by booking a free consultation through the Ace Branding contact page. On the call you share your goals and get a recommendation. If you go ahead, you complete the press questionnaire, which takes about six minutes, and join the queue; when selected, the team contacts you to schedule your live interview.